Trade Show Videos

Enhance your booth's presence

Promoting your company or cause at a trade show requires a significant investment, not just for the booth but also for the time, focus, and energy your team puts in. Done right, though, it can lead to major benefits. Incorporating video is a powerful way to elevate your booth's impact and grab more attention.

Understand your objective.

Before choosing the right video for your trade show booth, it's essential to define your success metrics. Video content can serve multiple purposes at a trade show, from increasing brand or product awareness, generating leads, and validating new products, to earning industry credibility, nurturing leads, or even closing deals. By clarifying your goals first, you’ll ensure that your video serves its purpose effectively.

Trade show videos in action

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Video Choices
Find the perfect video style to fit your needs.

  • Looped

    Whether it's on a sleek flat-screen or a massive video wall, a well-crafted looping video can make you stand out and attract attention. Bring your branding to life with animation. Showcase your product in stunning 3D. Or give viewers a virtual tour of your space. The possibilities are endless.

  • The Quick Pitch

    A short pitch video is a great way to inform your audience, even when you're not available to talk. These videos typically last 30 seconds to 2 minutes and often focus on visuals alone, with optional voiceover or music.

  • The Follow-Through

    This is a collection of short videos, designed for different stages of the event process. Some can be sent via email or social media before the event, creating buzz, inviting people to your booth, and setting up meetings. Others are used to nurture leads depending on their level of interest, and some are aimed at closing the deal afterward.

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Useful tip:

  • Respect the time of those attending the event. It's more effective to stand out with a short, creative animation than to display a long video packed with excessive details about your services. Keep it concise and engaging!

The top three ways to use videos effectively at trade shows

  • What should we know about the services you provide? Better descriptions result in more sales.

  • Showing is far more effective than telling. Video offers a strong visual way to communicate your message, making it easier to explain your product, service, or cause. It’s especially useful when your team is already busy interacting with other attendees.

  • The time spent at the event is just the middle phase. The key to real success lies in the preparation that warms up your audience before the event and the strategic follow-up afterward to keep the momentum going

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Animation? White Board?
Motion Design?

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Why Big Short Story
should create your trade show video?

We understand how crucial your message is, and that’s why we’re with you every step of the way

We ensure everything stays on brand, on strategy, and perfectly aligned with your goals. From the initial idea to the final cut, our approach is collaborative, making sure we understand your vision and deliver results that resonate with your audience. As one of the most experienced studios in the industry, we take the time to dive deep into your field, ensuring we're on the same page from the start and that your message is communicated clearly and effectively.

While we’re known for creating videos, our true strength lies in simplifying complex concepts and turning them into engaging, easy-to-understand stories. Our educational videos not only captivate but also help your audience truly connect with the message. Whether you need explainer videos or innovative animated content, we’re here to help you educate and engage your audience in a way that leaves a lasting impression.

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Most frequently asked questions

  • What is the best lenght for educational video?

    The ideal length for educational videos typically falls between one to two minutes. If you're planning a series, it could range from just five videos to over 30, with each running anywhere from one to five minutes. It all comes down to your content, audience, and the platform you’re using. Don't worry – we'll be right there to help you make the best choices along the way.

  • Maybe you want to launch a business

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  • Maybe you want to turn a hobby into something more

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  • Maybe you have a creative project to share with the world

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