Explainer video
Know your audience and reach them where they engage
Social video ads aren’t just repurposed videos thrown onto social media. Each platform has its own vibe, and the most effective ads are tailored to fit that, supported with targeted placements to achieve specific goals. A common pitfall? Simply using an existing video without optimizing it for social – a missed opportunity for better engagement.
Who benefits from social video ads?
Social video ads are a perfect fit for brands or nonprofits that need to engage a specific target audience while pursuing clearly defined objectives. These ads are tailored to drive measurable results, making them ideal for organizations that need to track return on investment (ROI) and gauge the effectiveness of their campaigns. By focusing on social platforms where their audience already engages, these video ads deliver precise messaging, ensuring that your content reaches the right people at the right time. Whether you're aiming to raise awareness, promote a cause, or drive conversions, social video ads offer a dynamic and measurable way to reach your goals.
Top 3 Ways to Leverage Social Video
Social video can serve many purposes, but these three focus on driving brand visibility, audience action, and meaningful engagement.
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Social videos are perfect for building brand identity and fostering engagement. By showcasing your company's values, mission, or products in a creative way, videos grab attention quickly, making it easier for your audience to remember your brand.
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Video content on social platforms can be optimized to drive traffic to websites, encourage sign-ups, or increase sales. Well-executed social videos with strong calls-to-action (CTAs) guide viewers towards specific actions, making it a key tool for conversions.
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Educational videos, tutorials, or explainer videos can build trust and credibility by providing valuable information. These videos are particularly effective on platforms like YouTube or Instagram where users often search for quick solutions or learning opportunities.
Social video Ads in action
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Useful tip:
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Understanding the different types of content—like galleries, GIFs, or videos—is key for social media success. Knowing what works best for each platform helps ensure a smooth collaboration with your motion designer, leading to content that truly connects with your audience.
Case study: Topic
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
What Educational video style matches you the most?
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Why Big Short Story
should create your explainer video?
We simplify and amplify your message—every step of the way.
We get it—your message is crucial. That's why we work closely with you at every stage, ensuring that your video stays on brand, aligns with your strategy, and resonates with your audience. With years of experience, we've produced hundreds of explainer videos for some of the most influential brands in the world.
From complex topics like big data and pharma to everyday subjects like toilet paper, we've tackled it all. No matter how intricate your concept is, we're quick learners. We dive deep, break down the complexities, and deliver content that’s easy for your audience to understand.
Talk to us to get started
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